Bluewire News – 3rd Apr 2020

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The recording and workbook are now up from today’s class on I suggest setting aside 60 minutes over the weekend to watch this.

The Key Takeaways on ‘How to Navigate the Next 90 Days’

Whilst the current situation has changed everything, there is still opportunity in amongst this uncertainty. Here are the key points.

#1. Lay the foundation now to ‘accelerate out of the bend.’

Hat tip to for his models framework

#2. Tackle the 3 dangers for consultants right now:

1. We can’t meet in person (—> so we must create ‘connection’ in other ways like Zoom workshops, selling on the phone and getting leads online).
2. Our marketing message from a few weeks ago is irrelevant & off-tone (—> so we must pivot our message to align with the conversations prospects are already having in their heads).
   
3. Clients are fearful, and are stalling, cancelling or ghosting. (—> so we need to turn their fear into confidence. To do this we must have lots of conversations with clients, listen to them and help them create a plan to get through this current situation).

#3. We laid this all out in a 9 Step Action Plan

Hat tip to for his action plan framework

#4. Most people right now need a ‘life raft’ not the ‘yacht’
Adjust your sales offer to help with what clients need right now. People are still buying, but only on things that solve today’s challenges.

#5. Shift from ‘content consumption’ to ‘content creation’!
This will turn fear into confidence, and allow us to focus on the things we can control.

The explains everything in more detail.

Hope that helps. Hit me up with your questions ;-)

Finally, let me know if you’d like to chat about your plan to navigate the next 90 days.

Cheers,
Adam

Adam Franklin
CEO – Bluewire Media
Author of Web Marketing That Works