‘Flagship Content’ is my preferred language over of the more commonly used ‘Lead Magnet’ but they are essentially the same.
In my experience, your flagship content (aka lead magnet) should:
❏ Be concise (ideally 1-2 pages)
❏ Be approachable and easy to consume (eg templates or tools)
❏ Be so valuable people would pay you for it (if you asked them)
❏ Give the recipient a little win or progress towards achieving a goal or solving a problem
❏ Be something you already share with prospects or clients 1-on-1.
❏ Have your contact details on it (eg website, contact details…)
It’s got 4 real-life, high-performing examples to inspire you.
If you’d like the editable Google Doc and Canva versions of this template and 10 others, join me in the Template Club. You can download, edit and even use them commercially – perfect for designers, agencies and marketing consultants.
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