Hi ~Contact.FirstName~

How are you?

Short version: Download my favourite (free) marketing tool Listbuilder.
Use it to grow your email list and share your flagship content.

Full version: As Toby alluded in the last edition the Bluewire News, we’ve been looking at ways to best serve you — our readers, students and clients. And in turn, how we can set up our business to facilitate this most simply (hence the surveys and the questions from us lately). We’re in the process of restructuring a few things!

Part of the challenge is that after a decade of publishing content online, we’ve ended up with thousands of blog posts, hundreds of podcast and dozens of templates. This can be a little overwhelming and intimidating for a first timer looking to get started. It’s also a bit tricky to guide people on a straight forward journey.

We’ve got our free content (scattered all over the web), plus our educational marketing funnel once people subscribe, our $25 book (which we cannot update since it’s a printed book) and our $1k online courses. We’ve occasionally splintered out modules from our course and offered them separately, but one module naturally doesn’t offer the complete picture. Nor is it necessarily on the topic that you need help with right now.

So rather than focus on creating MORE content, we’re looking at making it more accessible, more approachable and more logical. Not only that we want to make it more affordable. Based on phone conversations, email exchanges and surveys, many readers aren’t in a position to stump up a thousand dollars to join our online program but they are still keen to step-up their digital marketing and are happy to pay. We’re setting up a fair and new way to make that happen. More on that soon!

We certainly want to make it easier for people looking to take action and get traction with their digital marketing, and we pride ourselves on offering so much of our training for free so anyone can benefit. Part of that is sharing more of the tools that we use, so let’s start there for now.

One such product that we love and is a breeze to use, is Listbuilder by Sumo (formerly known as SumoMe). Regular readers will know I’ve been a strong advocate for installing the free Listbuider plugin on your website.

Listbuilder is a friendly, non-annoying exit pop-up that can be installed on your website in under a minute. It is a powerful tool that lets you share your flagship content (aka lead magnets) and grow your list of email subscribers too.

Yes, you can download other free tools, and even upgrade to the premium version. That’s what we did but only after using the the free version to collect thousands of email subscribers and sharing our templates with people all over the world.

Go ahead and install Listbuilder for free.

Upcoming Speaking

Digital Marketing Bootcamp 2017: August
I’m back doing The Adviser Digital Marketing roadshow for mortgage brokers in late August in Brisbane, Sydney and Melbourne. Tickets will be on sale soon.

I know many mortgage and finance brokers that read the Bluewire News, so if that’s you and you want to encourage a friend to consider your career path The Adviser is hosting a free event called New Broker Academy. I’m not a speaker, but it’s on 11th July in Melbourne & 13th July in Sydney. Register here for free or forward it to a friend who may be keen to become a broker.

Content Marketing World 2017 – Cleveland Ohio: 6th Sept
I’m making my debut at the world’s largest content marketing conference on 6th Sept and my topic is email marketing. It would be cool to meet some state-side Bluewire News readers. Also, please lemme know if you’re travelling from Oz, like me. We’re forming a small contingent of Aussies heading over!

Register here for the best price on tickets and use my code SPKR100 to save a further $100.

We Are Podcast – Brisbane: Nov 2-4
I’ll be back to speak at this fun podcasting conference. Only 27 tickets are left and luckily early pricing is still available. Register here. This is one of the best conferences for learning and networking in Australia. It is deliberately intimate, the speakers are very generous and you’re guaranteed to meet some interesting people.

Can’t attend any in any of these events in-person?
Join the waitlist for my All-Access Starter Pack that has 8 recordings of my keynote presentations.

Do you want digital marketing or social media on the agenda at your next conference?
Please let me know how I can help. Aside from presenting, I can help you put together an interesting agenda, suggest speakers (aside from me) and let you know what topics are most popular right now.

Finally, if you’d just prefer a maximum of just one Bluewire News per week, just click here so I know.

Cheers,
Adam

Adam Franklin

Co-founder of Bluewire Media
Co-author of Amazon #1 bestseller Web Marketing That Works

PS. Here’s the latest review of our book.

“I have just read Adam and Toby’s book Web Marketing That Works and it has been an awesome read for me. Easily, this is one of the best marketing books that I have read (and I have read many of them). Why? Because it is a book that shares so much practical and useful information with the reader. You feel like you can now get started on something in your business that you know works as Adam and Toby have road-tested everything beforehand. That is the other thing I loved about the book – was the real-life stories of Adam and Toby’s business journey where readers can know and appreciate that business success is NOT overnight and comes with a lot of trial, error AND mistakes. This book helps you make less mistakes. Finally, I really love how Adam and Toby “walk the talk”. By that I mean, when you engage with Bluewire Media, the “real life” journey you are taken on is exactly as how it’s explained in the book.”

Shane Hayes – Sovren

Get your copy for $25 USD.