Hi ~Contact.FirstName~
Here’s what I’m reading this weekend. It is 15 page playbook from Josh Turner focused on attracting leads and clients via LinkedIn.
It’s called: “The Appointment Generator Playbook” (free download, opt-in required).
What I like about this playbook is that it aligns which what I’ve been teaching on my own webinars and workshops. The playbook is for high-trust relationship-based businesses selling high-ticket products and services. On a high level, here are the 6 steps to getting more leads:
1. VISIBILITY: Your Prospect Knows You Exist.
2. AUTHORITY: Your Prospect Sees You As An Expert In Your Industry.
3. TRUST: Your Prospect Trusts That You Can Help Them.
4. OPPORTUNITY: Your Prospect Has A Need You Can Solve.
5. RELATIONSHIP: Your Prospect Gets to Know You.
6. CLIENT: Your Prospect Becomes A Client.
Josh goes into much more detail in “The Appointment Generator Playbook.” It’s well worth a read over the weekend.
Let’s recap Josh’s material from earlier in the week in case you missed it.
#1. “LinkedIn Profile Assessment” is free and it gives you a score out of 20. I got a score of 19/20 so I’l be going in and making a few tweaks based on the feedback his team provided.
#2. “The Trust Equation” teaches how to leverage personal 1:1 communication in your marketing, build trust and get new clients. Of course, it teaches why LinkedIn is the best place to do this.
However, if you’d prefer just to watch my own stuff (as some readers wrote to me and said they preferred), then you can watch this week’s video me explaining the 2018 Editorial Calendar Template. Watch the 1:50 video (that I shot in Byron Bay) and get an advance copy of the template.
