Subj: read this if you’re overwhelmed
Hi ~Contact.FirstName~
How are you?
Over the weekend, we identified the three biggest objections (and most common fears) with digital marketing. They may feel real, but these three are actually all myths. Let me explain.
Fear #1. I don’t have the time
This is by far and away the biggest show stopper. I get it though… We’ve all got lots on our plate and more than enough ideas to keep us busy till the end of time. What usually happens is we get analysis paralysis, stall, turn on Netflix and don’t get anything done. It happens to all of us at times and if you’re guilty of still having unfinished To-Dos after a burst of inspiration, then don’t fret.
We are all certainly human and this behaviour is natural, but it doesn’t need to be as overwhelming and unproductive. Just pick the ONE thing that’s most important and ignore the rest until you’ve completed it. You have our permission ;-)
Fear #2. I can’t keep up with content creation
This is closely related to fear #1 because we often psyche ourselves out thinking that we need to blog everyday or spend every waking hour creating content. This isn’t true at all and there’s no need to feel daunted. Just start with ONE piece of content. Then share it with the world.
It can be as simple as a 1 page PDF that you publish on your website or a landing page. One good quality lead magnet will serve you well for many years to come. You can even hire a designer to help. Here’s a link to my video on how to uncover your lead magnet.
Fear #3. I’m not going to get an ROI (return on investment)
Do you want to know the real reason some people don’t get an ROI on digital marketing…? The major trap really is that we get distracted. It’s so easy to open our inbox, google or social media profiles with good intentions but before we know it we are completely distracted and deep in content consumption mode rather than creation, promotion or connection mode.
Instead of consuming endless amounts of content, try to focus on promoting your lead magnet via email and your social media platforms, and then connecting with the people who download it. You can do this by saying thank you via social media comments, emailing the people who opted in and if you have a phone number, don’t be afraid to give people a call. You’ll stand out, you’ll earn trust and in a short conversation you’ll be able to learn a lot about your prospective customers.
If you’re comfortable with that, here’s my video on the 8 Step Blueprint for making progress with your digital marketing. It is simple, straight forward and sequential.
Webinar on Thursday 29th June
Join me for a webinar where I breakdown your digital marketing fears even more and show you the path forward towards digital marketing success. Pick the session that is most convenient for you:
It’s called “Create a Digital Strategy in 30 Mins (and Attract Leads on Autopilot)”
Register for free with 1-click below:
Register for 11am AEST Thursday 29th June // 6pm PST // 9pm EST
Register for 8pm AEST Thursday 29th June // 11am BST London // 12pm SAST Jo’burg // 3.30pm IST New Delhi
Australia’s end of financial year is coming up very quickly. Tomorrow, I’ll be sharing a way to invest in your digital marketing education before the financial year is out. I’ll be releasing the latest version of our online program Web Marketing That Works 3.0 and announcing a special introductory offer. Keep an eye on your inbox.
Yesterday’s Facebook Live replay is ready to watch. I discuss how to monitor what people say about you online, plus answer a reader question from Rosario on landing page optimisation. Subscribe to our Bluewire Bot to stay in the loop.
Finally, only 5 tickets remain for an implementation workshop on Facebook Ads with our friend Ilana Wechsler. It’s on in Sydney on July 28th. Register here before tickets sell out.
Chat soon,
Adam
Adam Franklin
Co-founder of Bluewire Media
Co-author of Amazon #1 bestseller Web Marketing That Works
PS. It’s nearly the end of financial year in Australia so if you budget for any digital marketing training, coaching or conference speakers, Toby and I can help. If you’re interested, let’s explore your options.
