I recently finished a national speaking roadshow for Core Logic whose software product RP Data is used by real estate agents all over Australia. About 1000 people showed up across 6 cities.
One of the things I talked about is how to use digital marketing and social media to get more property listings (the holy grail for agents). We covered Instagram, WhatsApp, Facebook and even Snapchat.
Yet one of the best techniques I taught is how to use the LinkedIn Advanced Search feature where you can search for people based on job title, company and location.
It is such a great way to track down your ideal buyers — and it’s free!
That still amazes me because do you remember the olden days before social media…?
Companies would pay big dollars for databases of decision makers and now that info is at our fingertips on LinkedIn for free. Plus LinkedIn even tells you who is in your 1st degree network and 2nd degree network. This means you can reach out directly or ask a mutual contact for an introduction. It’s powerful stuff. If you’ve not tried it yet, give it a go!
On the speaking front, you may know that I do 20-30 professional speaking engagements each year. Quite a few Bluewire News readers have been to conferences I’ve presented at (and I love meeting you at these events) but of course lots haven’t had the chance. Many are private events and others are thousands of dollars a ticket.
“Have you ever wanted to be a fly on the wall and see what I teach at these live events?”
Well, I’m just putting the finishing touches on a all-access pass so you can see first hand what I teach thousands of people in live presentations.
Tomorrow I’ll send you an email showing you how!
Co-founder of Bluewire Media
Co-author of Amazon #1 bestseller Web Marketing That Works