It’s a concise and useful piece of ‘flagship content’ that is incredibly valuable to your ideal buyer. In the last few emails I’ve talked to you about defining and documenting your ideal buyer as the first step to become an attraction business.
This next step is about delivering value to that buyer, in the form of a lead magnet.
If you’ve read our book Web Marketing That Worksyou’ll know we refer to a lead magnet as ‘flagship content’.
you are known for
that people would pay you for (if you asked them)
and you give it away as your gift
In doing so, you ‘attract’ the right types of leads, opportunities and clients to your business. The lead magnet is part of becoming an ‘attraction business’ where you don’t need to rely on chasing business all the time.
Remember this ‘lead magnet’ step is much easier than you think. You don’t need to be techie, plus it’s achievable even if you feel overwhelmed. The beauty is you do it once and it pays dividends for a long time to come.
Do you already have a lead magnet? I’d love to know what you use.
Please reply and let me know what works best for you.
Co-founder of Bluewire Media
Co-author of Amazon #1 bestseller Web Marketing That Works