A tool to transition to modern marketing
We created the template to help people implement strategies for reaching buyers directly.
I believe it’s essential to shift out of the marketer’s comfort zone of preaching about products and services. For example, if you were to say to me, “I want to start a YouTube channel,” I would point you to the template and have you start asking the following questions:
- Who are you trying to reach with the YouTube channel?
- Is a YouTube channel the best tool? Or might another form of content be better?
- What problems can you help solve for your buyers?
- What value do you bring as creator of this content?
- What search terms are people entering to find you? (This will help you name the YouTube channel itself and to title individual videos.)
- What sort of person are you, and what is your company’s personality? (This is helpful for creating the design.)
- What do you want people to do—buy, donate, subscribe? (It is helpful to create appropriate links to additional content.)
The free Web Marketing Strategy Planning Template is built on the same principle I write about throughout my book The New Rules of Marketing and PR and that I talk about in my live presentations. Understanding buyers and publishing information on the web especially for them drives action.
This approach becomes clear on the first page of the strategy template. It illustrates how publishing valuable information (videos, blogs, Twitter feeds, e-books, and so on), creates the sorts of links that search engine algorithms love. Thus, your content surfaces when buyers are looking for help solving their problems!
It also reminds you that the information people find will drive them to action and help you achieve your goals. Moreover, you can monitor your own effectiveness: You can measure how many people follow you on Twitter, sign up for your email newsletter, or download a white paper. You can also measure how your marketing strategies are helping your organization reach its most important goals, such as new sales and revenue growth.
This article first appeared on David’s blog.
========
If you’re ready to reach your future clients directly, please reply to this email with the word “CLIENTS” and I’ll show you how.
Cheers,
Ads
Adam Franklin
+61 424 329 132
Founder Bluewire Media
Author of Web Marketing That Works
Btw, if you notice you are getting my emails twice, please let me know so I can update my CRM, and merge your records into one.
Also, subscribe to the Bluewire News via LinkedIn newsletter
PS. When you’re ready, here are 6 ways I can help you grow:
1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.
2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.
3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.
4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.
5. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom
About Us: Bluewire Media Pty Ltd works with professional services consultants, advisors & business owners, like you, to build a ‘marketing engine’. This marketing engine produces a pipeline of qualified leads and high value clients. If your marketing engine is missing, broken or could improve, let’s chat.
Privacy: At Bluewire Media, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all of our visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding the collection, use, and disclosure of information we receive from users of our website. Bluewire Media operates the Website. Our Privacy Policy, along with our Term & Conditions, governs your use of this site. By using our Website or by accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our Terms & Conditions and our Privacy Policy. If you have provided personal, billing, or other voluntarily provided information, you may access, review, and make changes to it via instructions found on the Website or by emailing us at [email protected].
To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located on the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for certain timeframes, for example). If you have any questions, simply reply to this email or visit our website to view our official policies https://www.bluewiremedia.com.au/gdpr-compliance-privacy-policy. If you happen to purchase anything we recommend, in this or any of our communication, it’s likely we will receive some kind of compensation. Still, we only recommend stuff that we truly believe in and share with our friends and family. If you ever have an issue with anything we recommend please let us know. We want to make sure we are always serving you at the highest level.
FTC Disclosure: Any claims shared by viewers, subscribers, or clients are understood to be true and accurate, but are not verified in any way. Any products, programs, or personal recommendations made in this or any email communication from us for 3rd parties will likely result in some form of compensation. Always do your own due diligence and use your own judgment when making buying decisions and investments. For more information check out the terms of service on our website. *Results may not be typical and may vary from person to person.
