Hi ~Contact.FirstName~
How are you?
There was a great article in Forbes this week which supports what I’ve been speaking to you a lot about lately.
The article is called:
Leveraging Social Media’s Top Secret: The ROI Of Top Of Mind.
Here are snippets from the article that I really liked.
“Top of mind is one of the most powerful, but under-played benefits of social media.
Yes, I could reach 20 reporters (Smith sometimes reached as many as 200 prospects) before the start of the day. But imagine what social media does to this equation: Instead of reaching 20 or even 200 contacts, you can reach hundreds or even thousands of people in minutes , or get private access to the one individual you can’t reach in any other way.
Social media is valuable for two reasons:
- Social media can be used to listen first. You gain the advantage of finding out what people are interested in before speaking up.
- Being a relevant content provider (and not just a consumer) on social media is the key to maintaining top-of-mind awareness.”
Read the full article by Cheryl Conner on Forbes. What do you think of it?
If you are interested in getting on top of your social media and digital marketing for 2018, I have opened up enrolment to our flagship program Double My Leads.
There is now an Annual and 6 Monthly option to join.