If there’s no ‘digital you’… then when you’re not working, nothing much is happening.
How do you create the ‘digital [[ contact.first_name ]]’?
If you can take the IP, knowledge and insights from your head and package them up as content like videos, reports, email series, documents and articles, then the ‘digital version of you’ is unleashed to work 24/7 even while you are on holiday, asleep or spending time with family.
**For the record, “real time, real life” input from the real you is very important especially when it comes to closing deals and building personal connections. So save that precious time for the high-value, high-stakes interactions!
If “digital you” doesn’t exist or isn’t pulling its weight, you are making it much tougher for yourself, and harder for your prospective clients to get to know, like and trust you.
“Digital you” has the ability to outwork the “real life you”.
Plus ‘digital you’ will support you in so many ways, so I encourage you to consider how you can:
- unpack your IP, knowledge and insights and
- package it up so that it supports your marketing, lead gen and sales efforts.
Convert your IP and know-how into digital assets like:
- Videos, webinar recordings, proposal walk throughs, articles, templates, email series, training courses etc.
Every digital asset you create is an opportunity to put “digital you” to work!
I’m curious does this concept resonate with you [[ contact.first_name ]]?
(Please hit reply and let me know)
Cheers,
Ads
Adam Franklin
Founder Bluewire Media
Author of Web Marketing That Works
Marketing Speaker
Btw, subscribe to the Bluewire News via LinkedIn newsletter, Medium and Substack.
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3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.
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5. DIY for $7. Get the Complete 50+ Script Library.
6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom
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