Subj: who’s your ideal buyer? [new e-book PDF]
Hi ~Contact.FirstName~
How are you?
Today I want to show you how I teach the flip-side of the Web Strategy Planning Template. It’s where we look at your ideal buyer (aka your buyer persona) and we map out the ‘online journey’ you want them to go on.
You’ve got the option of learning via new e-book or training video.
This training is especially useful if you are a digital marketing consultant because you can use this same approach to explain buyer personas and develop a web strategy for your clients.
Plus, if you’re a business owner or marketing manager, once you get clarity on your ideal buyer and what journey you want them to go on, the rest of your marketing begins to fall in to place.
What I share in today’s e-book and training video is exactly what I teach private clients and students.
To recap, the front side of the template showed you all the different tactics (or building blocks) available to you, from a 20,000 foot view. Now this video is about the flip-side of the template where you actually fill in the template.
Watch the 10 min walk-through video and fill in your own template >>
I’ve also created this new e-book from the transcript of the video. So if you prefer to read, here it is:
Download the e-book >> (11 pages, 2MB – PDF no opt-in required)
Now is the best time to fill out your own template, and discuss it with your team, boss or business partner.
I hope you found it valuable and let me know what you learnt in the comments section.
Cheers,
Adam
Adam Franklin
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