Subj: New Post – How To Use the Content Marketing Promotion Template [Step-by-Step]
Hey ~Contact.FirstName~ it’s Will Blunt here.
Here’s this week’s free Content Marketing Promotion Template (no opt-in) and the step by step guide to using the template.
How well do you ACTUALLY promote your content?
It’s all too common for us to do everything we can to make sure that next blog post is published, but once it’s live the foot comes off the pedal.
If you want to see results from content marketing, you need to have a well-oiled step-by-step promotion process that you repeat every time you hit publish.
Anything less and you’ll be disappointed. No shares, no comments, no traffic and unfortunately no leads.
The Psychology Behind Sharing
We’re wired, in a number of different ways, to share information that delights and inspires us. But most of all we share to form our own identity.
The New York Times published a study on the psychology behind sharing on social media, and found that 68% of the study’s respondents said they share to give others a better sense of who they are and what they care about.
That same sharing psychology extends to how people share content from the brands that they follow.
As marketers, we should aim to delight, surprise, engage, and sometimes provoke our followers to start building their own identity.
Because when someone identifies with your message, it accrues trust. Trust is the number one influence on a buying decision.
Download the Content Marketing Promotion Template here.
Also, there is a great Google Adwords training coming up. It’s run by our friend Ilana Wechsler at Green Arrow Digital.
Check out the Google Adwords Masterclass. It’s 8 weeks long and all online. It starts on Monday 1st August. Feature podcast episode
“The biggest single lesson is to validate” -Nate Smith (Tweet this)
Key Takeaways:
Latest guest post from the blog
How SMS Mobile Marketing Ties Into Your Content Strategy by Reyhan Yesilnacar
If you like it, please click to tweet it!
Have a great weekend and I’ll catch you next week.
Cheers,
Will B
Will Blunt
PS. If you have a friend who needs to kickstart their web strategy, please feel free to forward this on to them. They can even get all 33 of our marketing templates for free. Bluewire Media Pty Ltd, ACN: 115 735 192. |
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