Bluewire News – 28th May 2016

First up, there is a new book out called The Last Chapter: 21 Leading Marketers Reveal Their Top Business Marketing Secrets.  Our very own Adam Franklin has contributed a chapter on how to grow your email list.

The other contributing authors are members of the mastermind group that Adam’s a part of and the book is in honour of their colleague Mike Seddon. You may recall Mike delivered his Last Webinar late last year when he was in his final months with us.  The book is priced at ~$5 on Kindle and all proceeds go to Mike’s chosen charity which helped care for him during his illness.

If you’d like to learn some great marketing secrets and support a good cause, you can buy The Last Chapter: 21 Leading Marketers Reveal Their Top Business Marketing Secrets on Kindle.

Understanding how to do SEO for a website is a crucial part of online marketing and your web strategy.

Why?

 

Because search engines send the most consistent and sustainable website traffic. Some reports suggest that over 60% of all web traffic comes from organic search results, compared to only a fraction from social media, referral sites and other channels.

 

This is massive if you want to build a business online. (Or you’re helping people do so as a consultant)

 

If search engine traffic is so important, the question then becomes… What are the major search engines actually looking for? And more importantly, how can you optimise your site to effectively communicate to them?

 

To answer these questions and help you get started with SEO, we created the SEO Planning Template (free download, 590 KB PDF, no opt-in required) – a simple 3-step process for planning your SEO strategy.

 

 

Download the SEO Planning Template here. 
 

If you’re unfamiliar with exactly what SEO is… Let’s start from the beginning.

 

SEO is short for “Search Engine Optimisation”. It’s the term used to explain the processes a website needs to go through, in order to make sure that it remains visible in search engine results.

 

Search engines such as Google and Bing use complex algorithms when deciding what pages, articles or sites they show to a user when they type a query into the search bar. Understanding the most important elements for influencing this algorithm, and “communicating” effectively with search engines, is what SEO is all about.

 

The SEO Planning Template looks at SEO across three main areas, that in combination have a meaningful impact on where your site will turn up in search results;

1. Keywords
2. On-page SEO
3. Off-page SEO

I put together a supporting article which will step you through exactly how to kick things into gear with your SEO strategy using this template. If you are a consultant looking to use this template with your clients, or a small business owner just getting started with web marketing, this article is for you.

 

Read the whole post on How to Use the SEO Planning Template >>