Bluewire News – 9th July 2016

There’s no denying it, when it comes to marketing your business, a social media presence is a core ingredient.

Your company website, Twitter account, Instagram, blog, LinkedIn, Pinterest and Facebook posts are all a part of how people get to know, like and trust you.

In fact, 94% of small businesses who use social media use it for marketing.

But what’s the best way to use these platforms? And what if you want to hire a team to help you do it?

Social media can be a very effective and cost efficient way of marketing your product or service – but it does require time, dedication, and a solid strategy.

Your strategy should include guidelines for how you manage your social media accounts – how often you post, the “voice” you use with your online audience, and establishing best practices, are all things that need to be determined before you jump in and start tweeting.

To ensure your team is executing with brand consistency and delivering your story exactly how’d you like them to, you’ll need to come up with some social media guidelines.

Our Social Media Guidelines Templates (free download, no opt-in required) provide a quick and easy way to create your own social media guidelines. They are the culmination of years of social media experience, as well as a bunch of bumps, hurdles and mistakes along the way.

88% of small businesses in “hyper growth” mode (significant increase in revenue year-on-year) use social media to generate word of mouth about their company.

Social media allows you to get front and centre in the online conversation, and you’re given the opportunity to discuss the trends and topics that your audience cares about – this is highly valuable when it comes to figuring out what your customers are like (and what they’re interested in purchasing).

The internet, however, can be a messy place.

Jumping into the conversation online means you get the benefit of immediate feedback, but that also opens the door for questions and discussion with your audience. Sometimes that can get tricky.

What if you have an unsatisfied customer? What if a disgruntled patron posts a review on your page, and you’re not sure how to respond?

The Social Media Guidelines Templates can help.

Read the whole post on How to Use the Social Media Guidelines Template >> 
 

Key Takeaways:

• Aaron is the host of the podcast “Chat with Traders”.
• His main motivation for the podcast is to expand his network.
• Engagement with the audience increases your reach.
• Be consistent and get a good mix of guests to grow your podcast.
• Always try to produce better content and serve your audience.

Please leave your reviews of the Web Marketing That Works podcast on Stitcher and iTunes.