Updated on January 31st, 2023
Company profile
Bluewire Media is a web marketing coaching and education business. We help implement a Web Strategy System for clients who want more leads, more customers and more revenue. The commitment to you is helping you make the most of the web and delivering value that is 3-10x price we charge.
Co-founders Adam Franklin & Toby Jenkins in 2006
Bluewire Media is known for its free Web Strategy Planning Template which is used by thousands of organisations dedicated to owning their market niche.
Bluewire Media was started in 2005 and is based in Brisbane. Its co-founders Toby Jenkins and Adam Franklin have been recognised on Smart Company’s Hot 30 Under 30 entrepreneurs, Dynamic Business’s 2010 Young Guns and write for two of Australia’s Top 25 Business Blogs. They speak regularly around the country on the topic of social media and web strategy.
In 2022, Toby officially resigned as a director of Bluewire Media, to focus on his peak performance consulting business.
Product and service offering is:
Information: free tools, e-books, blog articles & premium toolkits and online training
Education: events, workshops, social media training and keynote speaking
Coaching: Done with you (DWY) coaching for business owners in high-value professional services.
Partnering: forming a joint venture with you as a true partner
BHAG (Big Hairy Audacious Goal)
To be the Google™ of web strategy!!
Hedgehog concept
Jim Collins’ Hedgehog concept is designed to keep companies focussed on doing one thing, very well. Like a hedgehog (& the opposite of a fox that darts around changing direction all the time). Where the three circles overlap is the ‘hedgehog’ sweet spot & all the work we undertake ideally sits within that area!
Core values
Devoted Communication:
I am devoted to communication that is timely, specific, appropriate and understandable throughout all my relationships.
Trusted Advisor:
I always give my best advice to help other people and look after their best interests.
Strategy + Execution:
I develop strategies, plan the execution and ship fast.
Continuous Improvement:
I continually find better ways of doing things.
Ecstatic People:
I am empowered to WOW.
Generosity:
I am committed to share and help.
History & Influences
Company founders, Adam Franklin & Toby Jenkins are mates from primary school days and started a web design business in Brisbane in January 2005. Both had returned from several years of overseas travel – Toby was an elite water polo player touring with the Australian team and playing in the Athens Olympics and Adam was simply travelling around the world for 2 years.
When they returned they decided to begin chasing their dream of running their own business. They were fortunate enough to be awarded a government grant to help get the business off the ground. A third friend actually formed the original partnership but he left in the first few months to pursue other opportunities.
Initially the business was fuelled solely by their passion & enthusiasm as they literally hit the streets looking for their first client. Both realised from day one that there was plenty they needed to learn being in business for the first time and being in an industry without any experience or technical expertise.
Their attitude right from the start has been to seek the advice of people who had already ‘done it’ themselves. Fortunately several generous people, all successful entrepreneurs, were prepared to mentor them and share the wisdom & lessons from their own business experience.
Confirming their personal belief, these mentors also saw it as a major advantage that neither Adam nor Toby had technical web design skills and this has proven itself to be true over the years.
In addition to the great & ongoing influence of these mentors, Bluewire Media has been shaped by the teachings of great business minds and have implemented systems & strategies taught by Verne Harnish, Jim Collins, David Meerman Scott, Chet Holmes, Jell Thull, Robert Bloom, Jack Daly, Tom McGaskill, Seth Godin, Michael Gerber, Dale Carnegie & Timothy Ferriss. In fact Bluewire’s library has well over 130 books.
In January 2023, Bluewire Media celebrated its 18th birthday.
