- Are you keen to be sending email marketing campaigns that convert to sales and are the envy of your competitors?
- Did you know email marketing gets an average ROI of $42 for every $1 invested? (Source: Direct Marketing Association)
Come to Summit Events and learn how to use email marketing to its full potential!
Bring your most pressing questions so you can hit up our guest panel of email marketing professionals.
Meet The Speakers
Evan FortuneExecutive Director at Vision6
David SmerdonDigital Strategist at Clemenger
Adam FranklinMarketing Manager at Bluewire Media
Toby JenkinsCEO at Bluewire Media
Things You’ll Learn
The DOs & DON’Ts of Growing your Database (ethically & legally)
- How to abide by SPAM laws, why you should never buy lists & tips to grow double-opt in lists fast!
Getting the Basics Right First
- Why you need a sign-up form and an incentive to sign up. Plus why you never neglect your auto-responders and simple DIY test to keep you on track.
- Find out the right people to put in charge of email marketing!
Nailing your newsletter content
- Learn the secret to sending emails that people actually open! And get people to forward to a friend & share on facebook and twitter.
- Discover the art of not boring people to death
The Bottom Line
- Calculating your ROI (vs other marketing dollars) & justifying email marketing to the powers that be
- Your panelists will share their funny stories of complete shockers and what you can do to avoid making the same mistakes!
Tuesday 28th September 2010 6:00pm - 8:30pm
Level 4, 157 Given Tce, Paddington