Feel free to submit your request once you taken a look at our Guest Blogging Guidelines.
Guest blogging guidelines
If you’ve got ideas to share, experiences to talk about or valuable insights, then hopefully we can work together and post them on Bluewire Media’s blog.
It’s one of Australia’s Top 20 Business Blogs and we love accepting articles that are readers will find useful and interesting!
You’ll be writing for an engaged 23,000+ strong audience (via email) that is very keen to learn about web strategy, social media and everything to do with web marketing. Readers are typically in marketing, communications and management roles and are tech savvy but usually not ‘techies’.
They are looking for insights, how-tos and interesting posts to further their knowledge and to enable them to implement ideas from the blog. Thanks for taking the time to tailor your articles to our audience.
Submit as a Google Doc
Once given approval to send a blog post through for consideration, please supply as a Google Doc. Send the link and also share us on the document. Word documents take too long to manipulate and edit, so won’ be accepted. Thanks!
Sorry to be fussy, but please note
These are the requirements to get considered for a guest blog post. Sorry for sounding too fussy but hundreds of low quality requests come through, and we are forced to ignore them unless… you disclose your:
- Full name
- Website and blog
- Company email address (no gmail accounts!)
- Phone number or Skype
- Where you want your back-links to point to
- Personalise your request
- Be patient
- Be human!
Also, if we agree to receive your guest post, it doesn’t guarantee we’ll publish it. We will endeavour to provide feedback where possible, but we’ll reject and ignore posts if they are spammy, self promotional or off topic. Same goes if they are too techie, too jargony or too boring. Please understand that we usually won’t have time to explain why.
We hate spam too. You’ll get your back link in the author bio (usually placed at the start of the post), so don’t spam out your content with links. In plain English, we will not include contextual links within the article that are purely for promotional or SEO purposes.
Ok, so if we’re all cool so far, here’s what needs to happen.
- Read our Web Strategy blog to see if it aligns with your subject matter expertise.
- Familiarise yourself with these guidelines, expectations, rules of thumb and below suggestions.
- Email our CEO [email protected] with a subject like: “Guest Blog Post Request – Your details (attn Adam)”
- IMPORTANT: Send us a few topic ideas *before* drafting anything.
- Follow up – spam filters, email overload, or human error may mean we miss your email, so please follow up if you don’t hear back from us.
- Then, congratulations, you’ll hopefully join our growing team of guest contributors.
- Guest contributor badge
When you’re successful, you’ll be able to place the Bluewire Contributor badge to your website or blog, and link it to your guest posts.
Guest blogging is most successful when the blogger submits a piece that is well written, from the heart and valuable to the reader. As such we request that adhere to the following expectations and take our suggestions on board.
Submit original and useful content
Please send us an article written by you and that hasn’t been published before. You must also provide appropriate attribution for any content in your post that is not yours eg images.
You can republish after 1 week
Please only republish the article at least one week after it goes live on Bluewire Media’s blog (and attribute the original source with a back link).
Your article will be syndicated
Actively engage in comments
The best articles involve the readers in a discussion in the comments, so please interact with our readers and your article will get better results. Please also keep an eye on the syndicated post on Business2Community because many people comment there too! The tweet buttons also make it easy to see who is sharing your article, in case you’d like to thank or connect with them.
Share the article
Tweet, like, share and email the article to your social networks. We will do the same to our 6,000 email subscribers and social networks.
Proofread, spell check and format it
- please take the time to make sure your submission has been proofread (by someone other than you),
- that it has been spell checked, and that it’s in UK English (not US English), and
- that is formatted into paragraphs, uses headings and subheadings.
We will double check the grammar, spelling and formatting but if it is sloppy we are unlikely to publish it.
Provide a 100 word bio
Please include a bio that includes how best to contact you (eg. Twitter) and you are welcome to use this bio to include a back link to your website. Please observe the 100 word maximum word count. Your bio will usually appear at the top of the article.
We reserve the right to request edits
You’ll be notified if there’s something we don’t feel comfortable publishing, and you’ll be given the opportunity to make changes. If you decide it will dramatically alter the article, you can opt to withdraw it.
Bloggers are unpaid
All guest blog posts will be unpaid. However you will get visibility with our 15,000+ email subscribers, and social networks, and a back link.
You agree it may be used in an e-book
The best articles on our blog are sometimes compiled into an e-book. If this is the case with your article, you will be attributed as the author and it will simply mean more exposure.
You may earn money as an affiliate for e-book sales
In the event that Bluewire decides to charge for an e-book you are featured in, you will be entitled and encouraged to sign up as an affiliate and share in the sales you generate. Typically we share 50:50. However you agree that you won’t be paid directly for your article, nor entitled to royalties. You only get commissions for sales you generate that are tracked through e-junkie, unless we reach a prior agreement.
Keep everything above board. Disclose affiliate links and acknowledge if you are mentioning people or companies you have a commercial relationship with.
And of course, nothing black hat
- No keyword stuffing
- No spammy links
- No plagiarism
- No taking credit for other people’s work!
Rules of thumb
Write “you copy” not “me copy”
Good writing is about the reader and what’s in it for them. Therefore, where possible, write article in terms of what is useful and interesting to the reader. For example; BAD: “I’ll be writing about how to design a Facebook page” GOOD: “You’ll learn how to design Facebook page” If in doubt, count the number of times you use “You, yours” and compare it to the times you use “Me, I, mine, we, us”. Yous should outnumber Mes.
Aim for 1000-1500 words
There is no hard and fast rule, but the best guest posts on Bluewire’s blog have been around the 1000-1500 word mark.
Spend time on a great title
The best bloggers spend as much time on their titles as they do on the article. You’re urged to do the same. If you need a hand, an excellent, free guide is Brian Clark‘s (aka CopyBlogger’s) How to Write Magnetic Headlines article.
Provide next steps
If your article is popular, it is likely that readers will want to connect with you or take the next steps. Please make it easy for readers to take those next steps by providing your website, Twitter, email or preferred contact method.
Lists work well
One of the most viral guest blog posts Adam Franklin has written was titled How to create your social media strategy in seven steps.
Photos and videos are very effective
Please be encouraged to include your own photos, source images (with attribution, of course), and embed YouTube or Vimeo videos.
‘How to’ articles are popular
If you’ve got practical experience and are happy to share it with our readers, then specific, detailed, step by step, ‘how to’ articles are incredibly useful. Here are some guest post examples:
- Are you burning money on Google Adwords? Find out now in 3 steps
- How to build your personal brand in 8 specific steps
- Your Ultimate Blog Checklist