Subj: [easy read] 28 Examples of Things People Pay For (PDF)
Do you ever wonder why people really buy things?
Toby and I discuss this quite a bit — especially when we are testing and validating new products — which we are doing at the moment.
To be honest. It’s difficult to know why people buy.
Which is why we’re always trying to improve and get a deeper understanding.
Every week we pick up the phone and call readers who’ve bought our book or students who’ve bought our courses, and we chat. We ask questions. We try to improve and to uncover better ways to be more valuable.
It’s a continual process and we love it!
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TL:DR (too long, didn’t read) version
“Features Vs. Benefits: 28 Examples of Things People Actually Pay for.”
(free e-book: opt-in required)
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So anyway why do people buy?
As our mentor Ramit Sethi explains, a mattress salesman has the perfect answer:
“Nobody wants to buy a new bed. What they want is a good night’s sleep.”
In other words, benefits sell your product, while features just make your customers’ eyes glaze over.
That’s why Steve Jobs from Apple, a multibillion dollar company, famously said the iPod gives you “1,000 songs — all in your pocket,” and didn’t say, “10 gigabytes of storage for MP3s.”
But how do you uncover the benefits that sell? And how do you turn a boring feature into a “must-have” benefit that people can’t wait to buy from you?
These questions are so important.
And if you’d like guidance with the answers, our mentor Ramit Sethi just released a new report (opt-in required):
“Features Vs. Benefits: 28 Examples of Things People Actually Pay for.”
In it, he shares his insights on how to figure what people really want to buy.
And yes, Ramit is great at doing this.
Over the last 11 years, he’s built a hugely successful online business with 35,000+ paying customers and millions of dollars in sales. Toby and I have studied his material for years.
I believe we can all take the principles from this guide and start making more sales. If you haven’t started your business yet, this is just the kind of shortcut you need to make more sales when you start.
Click here for access to this free resource (opt-in required):
I hope you find it valuable.
Cheers,
Adam
Adam Franklin
Co-founder of Bluewire Media
Co-author of Web Marketing That Works
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