Hi!
We have created this page specifically to outline how a person comes to be certified as a Social Media Specialist by Bluewire Media.
To have successfully achieved this certification, a person must have correctly answered at least 80% of the 46 questions in the quizzes in the Social Media That Works Online Course.
This entitles them to use the badge on the right.
This course covers the following topics:
Module 0: Strategy
0.1 How to master social media (and what to delegate, automate and ignore)
0.2 How to set up your social media strategy
0.3 How to handle negative comments on social media
0.4 How to set up your social media guidelines
Module 1: Master
1.1 What you need to master with social media
1.2 My typical 5 hour social media week
1.3 Responding to tweets & connecting with people on Twitter
1.4 How to use LinkedIn advanced search to find prospects
1.5 How to reach out and connect with potential buyers on LinkedIn
1.6 How to use LinkedIn as a CRM and guarantee an ROI
1.7 Why your network is so important
1.8 How to connect with influencers on social media
Module 2: Delegate
2.1 What you should delegate on social media
2.2 How to find and recruit a Social Media Manager
2.3 How to select and hire your Social Media Manager
2.4 The pros and cons of hiring interns
2.5 The pros and cons of hiring virtual assistants (from ODesk/freelancing sites)
2.6 The pros and cons of hiring employees
2.7 Social Media Manager system swipe file
2.8 Other tasks you can delegate
2.9 How to measure ROI of social media
Module 3: Automate
3.1 What you can automate on social media
3.2 How to use Feedly to find (and curate) content to share on social media
3.3 How to use Buffer to schedule updates
3.4 How to use CoSchedule to promote a new blog post
3.5 The Click to Tweet system in action
3.6 How to use Meet Edgar to schedule evergreen content
3.7 How to monitor social media with Mention.com
3.8 How to grow your email list with social media (on autopilot)
Module 4: Ignore
4.1 What you ought to ignore on social media
4.2 80/20 rule in action with social media
4.3 Why Kred and Klout aren’t worth your time
4.4 How to know you are doing your highest value work
Training Vault: 9 Workbooks and 20+ How to videos covering:
- Social Media Strategy
- YouTube
- Google+
- Social Media Tools
If you have any questions at all, please email toby.jenkins [at] bluewiremedia.com.au.
Thanks so much.
Adam Franklin & Toby Jenkins
Co-founders of Bluewire Media
Authors of Amazon #1 Bestseller Web Marketing That Works
