Bluewire Media Web Strategy Blog

How many genuine relationships can we manage at once?

50?
100?
500?

Enter Dunbar’s Number – a theory that suggests a cognitive limit to the number of individuals with whom we can maintain stable relationships.

According to British anthropologist Robin Dunbar…

For us humans, the “magic number” is 150.

This is not just trivia, it’s a critical insight for business owners and marketers.

It explains why trying to market to “everyone” often results in reaching “no one.”

When building your marketing strategy, Dunbar’s Number should be top of mind.

How does it translate to lead generation and winning new clients?…

100-150 DISCIPLES: One of the key things that I like to explain to audiences is that we don’t actually need as big an audience as we think we do.

If we want to get, say, 10 or 12 new ideal ‘sweet spot’ clients, what we really need is probably about 100 to 150 people who are devoted to the outcome that you can help them achieve.

Now, I refer to these people as disciples, because the word disciple means devoted.

In order to uncover your 150 or 100 disciples, all we really need is about a thousand people.…

AI (artificial intelligence) is all the rage right now, and I’m slowly getting my head around it all.

Of course, I’ve been blown away by ChatGPT — but more on that later!

Today I want to share Fathom AI which I love because it:

• • records your Zoom meetings with time stamps
  • transcribes it
  • summaries it
  • provides a log of all the questions and responses.
  • offers highlights
  • documents link the host shares
  • send the summary link to attendees with one click.
  • and it’s instant and free!

Fathom‘s catch cry is “get your own free AI meeting assistant & never take notes on Zoom again” — and it’s true.…

“I don’t want to disturb people”…. Can you relate?

A lot of the conversations that I’ve been having with clients in my coaching program have revolved around this notion when it comes to marketing, that “I don’t want to disturb people.”

I’m sure that many of us can relate to this because why would we want to disturb people? Right?

But it’s quite a limiting belief if you view it that way.

And what I want to talk to you about now is just reframing that concept of “I don’t want to disturb people” to… “people actually want to follow somebody who they know, like, and trust.”…

Embracing imperfect action, patience, and showing up.

In marketing, waiting for perfection will hold us back.

Instead, celebrate ‘imperfect action’—the decision to start, the courage to ship, and the surrender to how it pans out.

Every imperfect step forward brings us closer to our clients, and our goals and unlocks valuable relationships along the way.

Marketing also requires patience.

Trust the process, allow time for lurkers to come out of the woodwork, and enjoy nurturing long-term relationships.

Showing up means you’re there when people need you, or before they need you.…

As a SaaS business, you must have an effective digital marketing strategy to ensure your product or service reaches the right people and drives them to take action (aka BUY). But how do you go about developing a successful digital marketing plan?

Below, we’re exploring top strategies and priorities for a comprehensive digital marketing plan for SaaS businesses like yours to boost your profits and SaaS valuation. By the end of this article, you should be well-equipped with all the knowledge necessary to create an effective digital strategy for your SaaS company.…

Let’s talk about how content on platforms like LinkedIn should be driving you towards commercial outcomes.

When I did a poll of my LinkedIn connections recently, 51% of respondents said that content was the key driver of their business growth on LinkedIn.

Now I want to show you how you can amplify that and maximise the content that you are publishing because it is a popular topic in my LinkedIn workshops and also the coaching conversations I have had with clients recently.

Content publishing is absolutely fantastic because it keeps you top of mind.…