Deloitte Digital Archives - Bluewire Media

Updated on July 8th, 2013

Who said CEOs don’t use social media…?

Certainly not Giam Swiegers. And you don’t get much higher up the corporate ladder than CEO of Deloitte Australia.

In this 3 minute interview, Giam Swiegers shares his passion for social media, how they embrace it as Deloitte and why future leaders absolutely need it!

Here’s what I discovered.

What is a Digital Native?

A Digital Native is a term coined by a Stanford professor in 2001. A digital native is considered anyone born after technology was invented. …

With a seeming absence of social media policies in Australian business, it is excellent to see a Big 4 accounting firm leading the way.

Who’s doing it?

Deloitte Australia is one of the first Aussie ‘corporates’ with its own social media policy in place. This enables them to embrace social media without the “fear of stuff going wrong.” In my personal experience, legal & PR departments are often the most vocal when it comes to fear-monging with social media, but Deloitte Australia‘s team is actually embracing it.

Deloitte’s refreshing policy outlines that they understand social media’s powerful impact, if used properly!…