David Meerman Scott
David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010. It was designed as a free tool to help organisations develop their web marketing strategy.
When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful.
Here’s here interview with David
David Meerman Scott:
“Hey how’s it going? So, I just flew 14 hours from Los Angeles to do a little bit of surfing, and here we are, had a good lunch today with the guys.