Posted on Aug 30, 2011 by Adam Franklin

David Meerman Scott explains the Web Strategy Planning Template

Updated on December 3rd, 2019

David Meerman Scott

David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010. It was designed as a free tool to help organisations develop their web marketing strategy.

When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful.

Here’s here interview with David

David Meerman Scott:

“Hey how’s it going? So, I just flew 14 hours from Los Angeles to do a little bit of surfing, and here we are, had a good lunch today with the guys.

Posted on Dec 20, 2010 by Adam Franklin

Why do 65% of businesses not have a website?

I was amazed to discover that 6.5 out of 10 Australian business DO NOT have a website.

That’s right – no website at all. Even though there’s a heap of web designers that will knock something basic up for you for well under $1,000.

Why do you think this is the case?

Surely these business owners are spending well over $1,000 on flyers, yellow pages or classified ads. I would suggest to anyone without a website — please take the leap of faith and experiment!

Take $1,000 from your offline spend and invest it online. …

Posted on Dec 13, 2010 by Angus Russell

Why You Should Find Something Of VALUE To Give Away For FREE Online

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months.

Recently, Bluewire Media has claimed the #1 spot from John Hacking, who has dropped from #1 to page 2 (any ideas why?). If you looked at the home page of the Bluewire Media website however, you might be confused as to how we’ve made it to the number one spot.…