Posted on Sep 2, 2012 by Adam Franklin

My Top 8 Marketing Insights from Inbound Conference

Inbound conference

2,800 inbound marketers gathered in Boston this week for Inbound12. Since I was one of only 3 Aussies there, I want to share my Top 8 marketing insights from the Inbound conference which we flew around the world to attend.

1. Get ready to news-jack

How…? David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time. If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!…

Posted on Feb 18, 2011 by Adam Franklin

Advertising is DEAD

You heard it here.

Although I am echoing the words of HubSpot CEO Brian Halligan who spoke at the recent Growth Summit. Halligan compares the death of the horse and cart last century with the death of advertising today.

Horse drawn cart VS automobile

The transformation from horse-drawn carts to automobiles in the 1900s is as dramatic a shift in society as the transformation from ‘traditional advertising’ to ‘inbound web marketing‘ that we are currently living through.

Both were wildly popular and effective worldwide for over half a century, and like horse drawn carts, advertising as we knew it, is destined for the same fate.…

Posted on Oct 11, 2010 by Adam Franklin

New Rules of PR in action – yes they really work!

If you’ve been reading our blog for a while, you’ll know that we really like the books The New Rules of Marketing and PR by David Meerman Scott and Inbound Marketing by Brian Halligan and Dharmesh Shah.

I have thoroughly enjoyed putting many of their recommendations into practice. Yes they really do work and this is my favourite experience so far.

My story:

The invite to our recent Email Marketing Secrets event was sent out to our subscribers and on the same day a journalist from Fairfax Digital – who wasn’t on our database – contacted us for an interview about an article he was writing.…

Posts Tagged: brian halligan