Living in San Francisco certainly has its perks when I get to meet people in the industry like Bastien Beauchamp and Cara Drolshagen. As organisers of The Bees Awards – the first international industry judged award ceremony for social media – Bastien and Cara have a rare insight into the emerging trends in this burgeoning field.
For me, one of the highlights of the interview is when Cara talks about the importance of engaging with people offline. That is, to actually meet people, share information, and build relationships, rather than just expecting that you can develop some kind of anonymous social media presence.…
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