deloitte - Bluewire Media

At Social Media Down Under I interviewed Simon Townsend, the Innovations Manager at Deloitte Australia about their three word social media policy – “Empower And Trust”.

Here is my interview with Simon Townsend.

Adam Franklin: Hi it’s Adam Franklin, and we are at Social Media Down Under. I’m here with one of the speakers, Simon Townsend, who is an innovation manager at Deloitte. Now I’d really like to share with you the key take home from Simon’s presentation. Simon would you mind sharing with our audience what they need to know from your presentation today?…

With a seeming absence of social media policies in Australian business, it is excellent to see a Big 4 accounting firm leading the way.

Who’s doing it?

Deloitte Australia is one of the first Aussie ‘corporates’ with its own social media policy in place. This enables them to embrace social media without the “fear of stuff going wrong.” In my personal experience, legal & PR departments are often the most vocal when it comes to fear-monging with social media, but Deloitte Australia‘s team is actually embracing it.

Deloitte’s refreshing policy outlines that they understand social media’s powerful impact, if used properly!…

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