There is a lot to be said for writing interesting e-books. They can help spread your ideas, win clients, influence prospects & maybe even land you a job.

Apparently, that is what happened when Steve Chazin published his ebook ‘Marketing Apple.’

It’s a free download & a very interesting read.

Marketing Apple e-book

Marketing Apple – 5 Secrets of the World’s Best Marketing Machine e-book by Steve Chazin.

His 5 key messages:

1. Products don’t sell, people do
2. Never be first to market – make something good, great.
3. Empower early adopters – they want to help you!
4. Boil the story down to its syrupy goodness – Think big, write small.
5.  Go one step further – surprise & delight your customers.

I first read about it in the book World Wide Rave by David Meerman Scott where I discovered that Steve wrote the ebook & then managed to land a job at Apple. Here’s an excerpt:

Steve Chazin is not a typical job seeker.

Instead of following the traditional path, in September 2007 Chazin started a blog and

wrote an e-book, Marketing Apple – 5 Secrets of the World’s Best Marketing Machine, which

he offered for free.

Then Chazin waited for the world to find him.

He didn’t have to wait long; the first day saw 2,900 downloads of Marketing Apple, with

2,100 on the second day and an average of 300 per day in the three months that followed.

In a very short time, tens of thousands of people downloaded Marketing Apple, and hundreds

of people wrote about it on their blogs. Chazin propelled himself into the world as a recognized

expert on the kind of marketing used by Apple, Inc. And he instantly set himself far apart

from the rest of the pack of job seekers looking for consulting work or a VP of marketing job.

How much more impressive is that than a traditional resume?

What could happen to you or your company if you wrote a truly interesting e-book?

Web Strategy Brisbane: If you’d like to write a brilliant e-book and share it with the world, consider calling Bluewire Media for help on 1300 258 394.

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