2012

Posted on Dec 28, 2012 by Montse Balbuena

Making the Web Personal Through Design

In a crowded digital world with thousands of websites, creating a web experience “that is simply usable is no more memorable than a meal that is merely edible. Just like a master chef strives to create a menu that is truly exceptional, so should we, as web professionals – endeavour to design and develop experiences and interfaces that are unforgettable”. 1

Visual design plays a powerful role in shaping and stimulating how we feel and respond. Making a web experience that is not only usable but also enjoyable, memorable, fun and filled with personality will set your brand apart from competitors and help you connect with your audience.…

Posted on Dec 20, 2012 by Margaret Jules

SEO Tips To Help You Make Money Online

This is a guest blog post.

The Internet has opened up multifarious opportunities to earn money. The website has become a formidable tool that can help you to attract customers from all over the world. However, even if you are not engaged in any e-business, still you can make money online by creating your own blog. However, you can only capitalize on this by making sure that your website/blog is optimized for search engines i.e. SEO, which would increase the chances of people visiting your website. Heavy traffic diverted to your website will definitely increase your prospects of earning money online.…

Posted on Dec 19, 2012 by Jonny Lis

The Contribution of Social Media Optimisation to SMEs by Jonny Lis

This is guest post by Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private company with SEO Specialists in Australia. He oversees optimisation strategies for Smart Traffic’s 300+ campaigns. Over to you Jonny:

Over the years, we have witnessed the rise of Facebook, Twitter, You Tube, and Pinterest. The growth of these social media giants is really impressive. At the rate that they’re going, we will surely see more innovations from them, along with rising contenders like Instagram, Google+, LinkedIn, StumbleUpon, and others.
So how is this relevant to small & medium business marketers and online advertisers?…

Posted on Dec 17, 2012 by Selina Power

What a Little Boy and a Puppy Taught me About Content Marketing

A store owner was tacking a sign above his door that read “Puppies For Sale”. Signs like that have a way of attracting small children, and sure enough, a little boy appeared under the store owner’s sign. “How much are you going to see the puppies for?” he asked.

The store owner replied, “Anywhere from $30 to $50.’

The little boy reached in his pocket and pulled out some change. “I have $2.37“, he said. “Can I please look at them?”

The store owner smiled and whistled and out of the kennel came a lady, who ran down the aisle of his store followed by five teeny, tiny balls of fur.…

Posted on Dec 13, 2012 by Garth Ledwidge

Facebook Users Can No Longer Hide.

From now until the end of the year Facebook will be rolling out a number of changes to its privacy controls.

With the changes, users will no longer have the option to hide from Facebook searches.

Changes to your Activity Log will however mean you are able to more easily see where your personal data is travelling across Facebook.

Has anyone posted less than flattering photos of you? It will now be easier for you to request that they be taken down by the uploader ,as well as, decide which of your subscribers and friends get to see your personal info, photos and status updates in the first place.…

Posted on Dec 7, 2012 by Selina Power

10 Tips to Maximum Engagement on Facebook

1. Have a dynamic Facebook Cover photo.

There are three ways you can use your cover photo: Direction, Promotion and Identification.

Direction – this means to direct someone to perform an action for example “Download this song on iTunes’ or “sign up now”. Although this is against terms and conditions of Facebook some companies are still using this technique. To review what is allowed in terms and conditions of the cover photo please see the following blog post:

Promotion– this means product or event advertisement. Remember this is sell-able space look a billboard.…

Posted on Dec 5, 2012 by Adam Franklin

How to set up Google Reader on your iPhone

Do you struggle to keep up with all the blogs on your Google Reader RSS feed? I find it really useful having Google Reader setup on my iPhone so I can keep up with the blogs on the run.

Here’s a step by step process on how to set up Google Reader on your iPhone:

1. Open your Safari internet application

2. Go to your Google Account
[If you don’t have one, sign up for a free account with Google.]

From your Gmail account, you need to place your finger up the top of the screen.…

Posted on Dec 3, 2012 by Adam Franklin

ProBlogger’s secrets for building a business blog – Adam Franklin interviews Darren Rowse

I caught up with Darren Rowse at his ProBlogger event in Melbourne recently and got to ask him about how get a business blog going. Here’s what we discussed in our interview.

Here’s a transcript (for those of you who prefer reading).

Adam Franklin: Hi there it’s Adam Franklin and I’m here with Darren Rowse. You may know him as ProBlogger, one of Australia’s premier bloggers. I’ve got a question for you… But first, thank you for having us at your course this weekend.

Darren Rowse: You’re welcome.

Adam Franklin: You spoke a lot about from small things big things come and you are obviously very successful; it’s taken 10 years, and congrats on your 10th year anniversary.…

Posted on Nov 27, 2012 by Garth Ledwidge

“Are you stroking your Facebook fan’s VIP’ness?”

If you’re one of the many businesses up in arms over the recent dramatic drop in your Facebook reach, then you probably aren’t.

According to Nick Bowditch, marketing consultant at SMB Marketing Australia and New Zealand, it is a bit of an unfortunate coincidence that Facebook’s paid promoted posts were released around the same time that everyone’s Facebook reach suddenly dropped.

Facebook provides access to140 billion friend connections and studies have proven that if they don’t have to, businesses using Facebook won’t spend 1 red cent on it. With approximately 4000 staff and now shareholders, the bills have to be paid somehow.…

Yearly Archives: 2012