What do you do after hitting publish on a blog post?
If you’re anything like me you probably schedule an update to Twitter, Google+, Facebook and LinkedIn using the headline and a shortened link.
Job done. Promotion scheduled, people will flock.
But it didn’t take me long to realise that this strategy was fundamentally flawed. The only shares on my blog posts were my own and I wasn’t seeing any significant lift in traffic.
Was my content that bad that no one wanted to read it?
Most of the time, quality isn’t the problem.…
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