Developing a solid online strategy (Weekly Round-Up Vol. 75)
This week’s round-up focuses on developing a solid online strategy. There are only a few articles, but business owners/marketing managers and entrepreneurs should read them all!
10 Questions for Hubspot CEO Brian Halligan – Zengage
Brian Halligan is the CEO and founder of HubSpot.com, a company that helps other companies develop its inbound-marketing, which, essentially, means having clients find you, rather than the traditional, opposite route. By its very nature, HubSpot has to stay ahead of the curve. We spoke with Halligan regarding building customer relations and loyalty in today’s rapidly changing social media world. Read More…
The 6 Simple Steps You Need To Grow Your Audience And Increase Your Conversions – WomenInBusiness.com.au
Your web strategy is a simple plan that defines who your audience is, how you’re going to find them, get their attention, communicate with them and offer your products/services to them using the tools available to you.
If you’re a solo or small business owner you might think you don’t need a web strategy. You might think it’s expensive or just for the big brands.
It’s not, and you should. Read More…
5 Important Social Media Questions from Small Business Owners – OpenForum.com
With technology adoption rates skyrocketing among small businesses and small business social media success stories popping up all around the web, it’s likely that more SMBs will be joining the social revolution in the near future.
But how does your business decide which social venues are right for your company, customer base and goals? It’s a tough call, but it all boils down to doing your research and creating a clear-cut strategy. Read More…
Journey to the Center of the Marketing Universe – Duct Tape Marketing
There was a time, just a few short years ago really, when small businesses finally concluded they must use the web to supplement their marketing efforts and create another potential channel for marketing messages.
Today’s business must evolve that thinking radically again or face extinction. The onslaught of social media use didn’t simply create another set of marketing tactics, it signaled, to those viewing it strategically, a shift in the marketing landscape that has become preposterously evident as we race towards the end of 2010. Read More…