This is a guest post by Cas McCullough.
Cas is an author, speaker and entrepreneur Cas McCullough is founder of Content Marketing Cardiology, a dedicated content marketing agency based in Brisbane, Australia.
She is also co-founder of The Likeability Co and co-host of The Social Media Panel podcast show. Cas has a new book coming out soon: Your Brilliant Un-Career: Women, entrepreneurship, and making the leap, and she is a regular contributor to Social Media Examiner and Startup Smart.
Adam and Cas met at the ProBlogger event in August.…
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