WMTW 057: Mark Carnegie on Wisdom of the Crowd, PR, Community & Failing Fast and Small. [podcast]
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“A group of people can come up with a better decision
than any individual.” ~Mark Carnegie
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In this episode, I was thrilled to interview Mark Carnegie, one of Australia’s most successful investors, philanthropist, polymath and social activist. He shares some of his hard won investing advice and I was fascinated by his active search for variety in all aspects of his life.
Show-notes:
Key points
- Mark is the owner of MH Carnegie & Co., a venture capital, private equity, and corporate advisory firm in Australia.
- How Mark moved from zoology and law to investment banking and the advice that guided that path.
- The importance of reading and how being a misanthrope (someone who dislikes humanity – his own words!) can be useful.
- His marketing philosophy that was inspired by Australia’s best known advertising man – John Singleton
- Marketing is getting people in a tent and sell them something but first, entertain them.
- Why he actively focussed on building a community around his business
- Why you need to make it enjoyable and engage people.
- Why you must become your own public relations firm.
- “Fail fast, fail small and try again.”
- The 3 criteria to look for in an investment
- The 3 things you need to become a successful investor
- What he keeps pinned to his wall to prevent him forgetting about his failures.
- Group intelligence is better than individual intelligence.
People mentioned
Links mentioned
- Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger, Expanded Third Edition
- The Wisdom of Crowds
- The Command of the Ocean: A Naval History of Britain, 1649-1815
- Guns, Germs, and Steel: The Fates of Human Societies
- Barbarossa: The Russian-German Conflict, 1941-45
- The Iliad
Get in touch with Mark
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