My favourite marketing author David Meerman Scott has just released a new book today called Newsjacking. Well it’s not literally a book as we used to know them. It’s only available as an instant digital download on Kindle or iPad, not as a printed version.
Newsjacking is term David uses to describe the practice of high jacking a news story. It is done by astute marketers who publish real-time content that fuels a reporter’s desire for a unique angle on a breaking story.
The result: tons of media coverage, worth a fortune, that would normally be completely impossible to obtain.…