April 2015 - Page 2 of 2 - Bluewire Media

Posted on Apr 3, 2015 by Adam Franklin

New social media template & training

Updated on January 12th, 2020

Bluewire News – 3rd April 2015

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Subject: Social media template + new training

Firstly Happy Easter!

Today you’ve got the 4th part of our social media training series. It’s called ‘How to set up your social media guidelines’ and is designed to get everyone in your team literally ‘on the same page’.

To help you get the most value from the training, there is an editable template for a conservative, moderate and unrestricted version of the guidelines that you can download below.…

Posted on Apr 3, 2015 by Adam Franklin

Unstoppable Referrals by Steve Gordon [book review]

I’ve just read Steven Gordon’s book Unstoppable Referrals: 10x Referrals Half the Effort so it’s time to review it.

Here’s my short video review and a written review beneath it.

Book Review

Traditional referral model is flawed

Steve acknowledges that the traditional referral model, whilst it can be effective, is an incredibly uncomfortable one (which means it rarely gets implemented). It simply goes like this, “ask happy customers for referrals.” But it is severely flawed and here’s why.

If I have a great experience with a vendor, say my insurance guy, he asks me to refer him to a friend who may also benefit from his services.…

Posted on Apr 2, 2015 by Adam Franklin

Joint venture marketing tips: Finding JV partners

Updated on April 5th, 2015

From San Diego, here’s a 60 second video on the benefits of joint venture marketing and what to look for in JV partner.

What is a joint venture partner?

Another person or business that has material that might be of value to my readers, and vice versa, another marketer who has an audience that might be interested in my content.

Why is joint venture (JV) marketing useful?

The value is twofold. You can introduce your own readers to people and content that is valuable to them, and also you can get your own content in front of a new warm audience.…

Posted on Apr 1, 2015 by Will Blunt

Get More Traffic With Super-Targeted Blog Promotion

Updated on August 1st, 2019

What do you do after hitting publish on a blog post?

If you’re anything like me you probably schedule an update to Twitter, Google+, Facebook and LinkedIn using the headline and a shortened link.

Job done. Promotion scheduled, people will flock.

But it didn’t take me long to realise that this strategy was fundamentally flawed. The only shares on my blog posts were my own and I wasn’t seeing any significant lift in traffic.

Was my content that bad that no one wanted to read it?…