I’ve just read Steven Gordon’s book Unstoppable Referrals: 10x Referrals Half the Effort so it’s time to review it.
Here’s my short video review and a written review beneath it.
Traditional referral model is flawed
Steve acknowledges that the traditional referral model, whilst it can be effective, is an incredibly uncomfortable one (which means it rarely gets implemented). It simply goes like this, “ask happy customers for referrals.” But it is severely flawed and here’s why.
If I have a great experience with a vendor, say my insurance guy, he asks me to refer him to a friend who may also benefit from his services.…Continue Reading