Updated on October 14th, 2019

How to Hire “A Players”

System Architect | Adam Franklin: bluewiremedia.com.au

Here is the podcast version on Systems Hub.

How to hire “A Players”

Hiring new team members can be a nerve-wracking time, especially when you don’t have much recruiting experience. How can you possibly make the right choice based on reading a CV and having a short interview with a few candidates?

You’ll no doubt have been told that hiring A Players is a necessity in order to successfully grow your small business or startup.…

Updated on October 14th, 2019

6 to 7 Figures Show

I was interviewed by my friend Frank Bria on his 6 to 7 Figures Show (podcast). We discuss the changes I’ve made to my Bluewire Coaching Program and how I have launched and refined the model.

In this episode I talk to Adam about his work with professionals and getting them online. He discusses the adjustments to his business model and program that helped him finally dial in the service model.

Adam Franklin is the bestselling author of the book Web Marketing that Works.

Updated on September 30th, 2019

[Adelaide St, Brisbane, Australia]

VIDEO – Video challenge complete

TRANSCRIPT

Hello there, Adam Franklin here, and I’ve actually realised I’ve just hit the 100 video mark for this 100 video in 100 day challenge.

That was a challenge set out by my coach, Taki Moore, about four months ago when I did his workshop down in Melbourne.
I’ve stuck to it, I’ve recorded 100 videos. I haven’t actually posted all of them on time but I have recorded on average one a day. So, I’ll probably put a full stop in this project for now.…

Updated on September 30th, 2019

[New York, USA]

It’s always good to keep a birds eye view of your marketing.

VIDEO – Birds eye view of your marketing

TRANSCRIPT

Hi guys, it’s Adam Franklin here. I’m on a rooftop and you can see behind me the Empire State Building. There we go. And what this view of the city has got me thinking about, is having a bird’s eye view of your own marketing. So, be aware of all the different building blocks, all the different paths that people can take to discover you, and think of your website as your home base, as your office, your home.…

Updated on October 14th, 2019

[Hudson Yards, New York, USA]

Hudson Yards “Vessel” isn’t the first structure in New York, but it’s one of the fanciest. It’s also not the first structure in New York. The city has created thousands of basic buildings before it did the fancy one. Same should be true for your marketing!

VIDEO – Marketing Basics: Before Fancy Build The Foundations

TRANSCRIPT: Marketing basics

Adam Franklin here at Hudson Yards in New York. Now what you’ll see behind me is this incredible structure and it looks really complicated and it is, it’s pretty spectacular to look at.…

Updated on September 28th, 2019

[Carnegie Lake, Princeton Uni, New Jersey, USA]

Like a good rowing crew, all the elements of your marketing need to be in sync to perform properly!

VIDEO – Get your marketing in sync

TRANSCRIPT

G’day guys Adam Franklin here on Carnegie Lake which is the Princeton University private lake for their rowing crews. And you can see behind me the markers that indicate four different lanes, where the crews will do their training. In rowing, it’s important to get everything in sync, working properly, for teams to perform properly on race day.…

Updated on September 30th, 2019

[Princeton Stadium, New Jersey, USA]

Write your email marketing to 1 person even if you have 1000s on your email list.

VIDEO – Email marketing

TRANSCRIPT

Hey guys, it’s Adam Franklin.

I’m walking out into the stadium, and the analogy tonight is that this is often like email marketing. You know, as we sort of put ourselves out there, it can be quite daunting. And we’ve got to remember that whilst there may be a growing audience that we’re acquiring through publishing good content and putting lead magnets and flagship content out there, as that list grows, it could grow to the thousands or tens of thousands like this stadium holds.…

Updated on September 30th, 2019

[Athletic Track, Princeton University, New Jersey, USA]

Leads, Appointments, Presentations and Sales aka Sales & Marketing LAPS — are what we need to be tracking!

VIDEO – Why marketing LAPS are important

TRANSCRIPT

G’day it’s Adam Franklin. In today’s video, I want to give a shout-out to my friend Glen Carlson from Dent, which is the mob that runs the Key Person of Influence programme, because he introduced me to this notion of business owners needing to do LAPS. Now what LAPS stands for is leads, appointments, presentations, and sales.…

Updated on September 30th, 2019

[Princeton Football Stadium, New Jersey, USA]

With video marketing, or content marketing in general, “good inputs = good outputs!”

VIDEO – Video marketing: what to say?

TRANSCRIPT

G’day folks, it’s Adam Franklin again.

Well, we’ve tracked down the Princeton football stadium. And what I want to talk to you about on this particular video is the importance of having good inputs if you want to have good outputs.

With these videos, or with blog articles, or the podcast, or with any type of marketing, it’s often really quite challenging to think up what to say, so to think about what to put on your editorial calendar or your publishing schedule.…

Updated on October 14th, 2019

[Princeton University, New Jersey, USA]

Keep building a library of content.

VIDEO – Library of Content

TRANSCRIPT

Hello again Adam Franklin here.

Behind me is the Princeton, or one of the libraries at Princeton. And how this relates to digital marketing is that we need to be building our library of work. Not everything’s going to be great, but ideally we are building up a body of work that people will continue to learn from month after month, year after year.

Not all of it, as I said, not all of it is going to be good, but you need to get in the habit of practising and publishing so that you’ve got the opportunity for some stuff to gain traction.…