Google recently announced its new post-pandemic work policy, requiring employees to work in the office for at least three days a week. That policy goes against the desires of many rank-and-file Google employees. A survey of over 1,000 Google employees showed that two-thirds feel unhappy with being forced to be in the office three days a week, and many threaten to leave.
Yet Google’s leadership is defending its requirement of mostly in-office work for all staff as necessary to protect the company’s social capital, meaning people’s connections to and trust in each other.
Whether you run a blog or business website, where should you concentrate your branding and marketing? Should you focus on digital strategies to increase traffic, or should you focus on user behavioral metrics to improve your conversion rate?
Observing the number of new sessions and website clicks on the analytics dashboard soaring up is a winsome scene, but if website traffic is the only thing that is flying high rather than new email sign-ups, contact form submissions, queries from prospective clients, and ultimately the sales, then obviously, you’ll start being worried.
“How far in advance do you typically plan your content marketing?”
The results are:
Interestingly, over half of the respondents planned content a week ahead or less.
Well done, to the folks who plan Monthly (27%) or Quarterly (21%)!
But for the rest, how about we take a baby step and start making consistent plans ‘weekly’?
I actually feel that weekly plans have a very good cadence to them. When you plan too far ahead, like 12 months, you often need to change the plan several times along the way.
Recently, I asked a question of readers of this newsletter & my LinkedIn connections:
“Have you ever received a negative comment on social media?”
The results are in.
Negative comments happen a lot.
And if you’re in the “It’s Not Happened Yet” category it’s probably just a matter of time until it does.
In my own experience, I’ve seen a negative comment land someone in jail for a night (true story!)
And on a separate occasion I saw the removal of an inappropriate comment get the group administrator named in the local newspaper (…this happened to me)!