Most people associate influencer marketing with B2C brands, as the first image that comes to mind is an informer selling a skincare product on Instagram or something similar.
But B2B influencer marketing can be as effective as B2C influencer marketing, if you do it right.
According to research by TopRank Marketing, 74% of B2B marketers believe influencer marketing improves the experience a prospect has with a brand.
And 63% agree that marketing can be more effective if it includes B2B influencer marketing.
Some of the top benefits of working with influencers as a B2B business include:
- Increased brand awareness
- Increased lead generation
- Improved brand reputation
- Increased brand advocacy
- Higher sales
Here is the sad part.…
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