If you’re thinking – who reads emails today? According to recent metrics, the average open rate is between 20-30%. Almost everybody has an email account and most of us check our inbox once a day. With those numbers, you may rethink your beliefs about email marketing.
There’s no doubt that email marketing is still one of the most affordable and cost-effective marketing strategies even for a small online store. It is one of the pillars of digital marketing Compared to other marketing forms out there like social media marketing and pay-per-click ads, it still beats others as it can reach customers directly.…
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