Social media is a great tool for small businesses. It allows us to connect with our customers, influence prospects and present ourselves as responsible and reliable companies.
Due to the tremendous potential that social holds, we encourage businesses to pursue active social media strategies to maximize their impact. We all love it when things are going our way – people are favouriting our tweets, our follower count is increasing and we receive glowing reviews from clients.
However, when faced with irate customers, social media can quickly become a burden.
Here are a few ways to handle tough critiques while keeping your brand intact.…Continue Reading