Today’s online buyers are much more sophisticated.

Buyers these days have a unique taste and many unique ways to decide what and when to buy. As entrepreneurs, our job is to make our customers desire our products enough to hand us cash.

So we lean on marketing and psychological techniques to achieve this. Although many of these techniques have existed since the beginning of time, they are more prominent now in the internet marketing era than ever.

Among these techniques is social proof. Online buyers are more influenced by social proof than any other time in history.…

What is so special about millennials that marketers are building entire strategies for this target audience?

A 2015 report by the United States Census Bureau and the Pew Research Center revealed that millennials out number other generations, with 75.4 million people aged 18-34 compared to 74.5 million baby boomers and 66 million in Generation X.

This generation holds enormous opportunities for marketers: It’s estimated that millennials’ purchasing power will grow up to $200 billion by 2017.

Many marketing pros know that you can reach this generation through social media, but to earn millennials’ loyalty, you must engage in effective conversations.…

Do you know how to respond to negative comments on social media?

If you’re running a business with an online presence, it’s important to be on social media in some capacity. A majority of your customers are, after all, regularly active on these platforms. It’s reported that over 60% of adults, for instance, use social media sites.

If your customers are on social media, you should be too. That means sharing interesting content with them, informing them about any offers or deals that you might be running, and engaging in conversations with them.…