If you’re a business with an online presence, should you be selling directly to new visitors on your website, or should you be collecting emails first?
How early in an online relationship should you be pitching?
Statistics can give us an overview – according to Kissmetrics, only 4% of visitors to an average website are ready to buy on their first visit – but as every business and every product is different, it’s impossible to know the right move for your business unless we dig a little deeper.
