Bring Back the Love
Do your consumers want to divorce your advertiser?
It’s now pretty well known that consumers today don’t want to be told want they need by the advertiser. Consumers are divorcing their advertiser and turning and blind eye to the billboards, web banners, TV commercials & radio ads.
This little video was shown at one of our Web Strategy workshops to a business who for the past 20+ years had spent millions on traditional advertising. They started to notice that their consumers were not responding like they used to. Their consumers were divorcing their advertising efforts.
Have your consumers divorced your advertiser?
If so, how did you Bring Back the Love?
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