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Sarah McVeigh

Sarah McVeigh

Sarah McVeigh is part of Bluewire’s alunmni. Sarah worked as a copywriter from 2009-2011, before accepting her dream career of being a journalist for the ABC.

Connect with Sarah

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Blog posts by Sarah



Posted on Jun 27, 2011 by Sarah McVeigh

Making news – what makes the cut and how you should apply it to your copy

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You’ve heard David Meerman Scott say every company should get themselves a journo to write their copy.

He calls it “brand journalism” and describes it like this:

“Creating interesting information online that serves to educate and inform consumers. People in companies now realise web marketing success comes from creating content-rich websites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content.”

As well as being able to create content quickly and efficiently, journalists also have the capacity to think up story ides that will be relevant to a specific audience.…

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3 Comments
Web Strategy
Conflict, Currency, Customer engagement, Human Interest, Impact, david meerman scott, News Values, blogging, Prominence, content creation, Proximity, Vlogging, The odd or unusual, Real Time Marketing & PR, Timeliness, video blogging


Posted on Jun 24, 2011 by Sarah McVeigh

Weekly Round-Up | Vol 88

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It’s been a while – but the Weekly Round-Up is back with a vengeance. Once a week you’ll get Bluewire’s curated list of the best articles from across the web on all things social media, web strategy, marketing, tech and inspiration straight into your RSS feed.

You do subscribe to our blog, don’t you?

Right. Here are my top five articles for the week.

HOW HAS SOCIAL MEDIA CHANGED YOUR LIFE?

As Mashable have pointed out it’s two weeks ’til Social Media Day. In collaboration with CNN ireport they want to know how social media has changed your life.…

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Web Strategy


Posted on Jun 23, 2011 by Sarah McVeigh

Want some free PR?

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Do you follow SourceBottle on Twitter?

Well, you should. Their Twitter profile explains why…

(Source Bottle is a) free site that emails media ‘call outs’ for sources from journalists & bloggers. For media who want sources and anyone wanting free publicity.

Just yesterday they tweeted this…

The site asked digital copywriters and web designers who work on retail and business sites to share their ideas on what web copy is meant to achieve and how businesses can ensure their copy is effective. The media outlet is a magazine for Australia and New Zealand.…

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2 Comments
Web Marketing


Posted on Jun 22, 2011 by Sarah McVeigh

Man vs. machine – the automated customer anti-service

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How many times do you ring a major company and get put on hold… for ages…. Only to be directed to the wrong place? The customer service person you finally speak to after seemingly endless automated messages tells you to ring another number. You ring that number and it’s not available.

Really Telstra? This number is only available to people calling off a Telstra line?

When you make it hard for me to get in touch, it tells me you don’t want my business.

Technology is (for the most part) designed to make our lives easier – but when service becomes almost entirely automated it can leave your customers feeling like you really don’t care.…

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Business
Telstra, customer service, automated messaging


Posted on May 5, 2011 by Sarah McVeigh

Handy free software for converting .mts files

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Put down that cocktail! Your file is ready!

I’ve been wrestling with this issue for a little while – trying to convert .mts files from Adam and Toby’s camera into .mp4 files so I can edit them. I bought software that didn’t work, I had the files chopped in half by some other free software….I got frustrated.

Then I got tipped off to this….HandBrake. As it says on their website “the function of good software is to make the complex appear to be simple”.

And it does. *Sigh of relief*…

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1 Comment
Web Strategy
converting .mts files, free software, Handbrake


Posted on May 5, 2011 by Sarah McVeigh

Blogging tip – Get vocal on the hyper-local

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You’ve got a small business perhaps. Or maybe it’s a big business. Maybe it’s somewhere in between. And you get that by blogging you’ll be updating your website with keyword-rich content and it’ll help your performance when it comes to search engine ranking. But ultimately, if you’re going to spend all this time tap-tapping, you want people to actually read it, and what’s more, you want them to link to it for extra Google points.

But how do you get people to care? How do you get them to know you and listen and come back for more?…

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3 Comments
Blogging, Advanced, Social Media Strategy
Business, blogging, Networking, hyper-local


Posted on May 3, 2011 by Sarah McVeigh

Social media and keeping up with the kids

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“Film and television producers should be wary of relying on traditional viewing platforms such as free-to-air TV and DVD, according to a report released by Screen Australia today,” says Michael Bodey in today’s Australian Media section.

Well, obviously.

We all know that people’s viewing habits have changed but it’s not just film and TV producers that need to take note. If content (like movies, games or TV shows) is being viewed online via social media and other platforms, then surely businesses that have sought to place their products amongst what’s popular need to do the same.…

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2 Comments
Web Strategy
screen, viewing patterns, web strategy, the australian, customer focus


Posted on Apr 15, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 87

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There’s a marketing  theme this week – from big ideas, to stuffing up, to selling social to your boss.

10 Considerations When Creating a Social Media Policy -MackCollier.com

This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide in your business means you’re less likely to have a “social media disaster” – though, as David Meerman Scott attests, naysayers are really just badvocates in waiting.

How to Convince a CEO to Enter 21st Century Internet Marketing – Hubspot

We see it all the time – the marketers in a company love the idea, it’s natural to them and the benefits are clear.…

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Web Strategy
Facebook, Seth Godin, Hubspot, Mashable, jolie o'dell, mack collier


Posted on Apr 11, 2011 by Sarah McVeigh

Video blogging – tips to get started

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Over the years we’ve recorded and shared dozens of video interviews with experts across a whole range of fields. Not only have we learned a whole lot ourselves through the knowledge of others, we’ve also been able to share a whole variety of perspectives with our own audience.

On the strategy side of things we have also generated hundreds of re-tweets, back-links and contacts through sharing these videos.

And while it’s as simple as recording, editing and posting a video, there are some nifty ways that you can leverage your video blogging (or vlogging) to make it more beneficial for your overall web strategy.…

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Blogging, YouTube, Intermediate, Social Media Strategy
YouTube, web strategy, expert interviews, blogging, Vlogging, sharing, social media, video blogging, Twitter, Facebook


Posted on Apr 8, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 86

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The finest pickings

Here David Meerman Scott shows how Nordstrom’s employee got it right.

We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is to engage with the people within it. After all – they’re the ones that are going to know their stuff, right?

Seth Godin’s take on the price/value mismatch.

You can always count on Seth Godin for a touch of perspective amongst all the marketing noise.…

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Web Strategy
content, glenn murray, web copy, david meerman scott, Hubspot, NETT, new media strategies, social media, Seth Godin


Posted on Apr 1, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 85

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IN THE NEWS

Live blogging transforms journalism – A great article for story tellers of all types, and yes, that (should) include marketers and copywriters. It shows how crucial the “real-time” aspect of news is, whether that be from the end of the journo or the end of the news makers across business. Writing timely content and getting it noticed is where we’re at.

Less is more – using social media to inspire concise writing – While it sounds a bit like a class plan, this article is all about thinking about what we write and how we write it.…

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1 Comment
Web Strategy
Twitter, Facebook, Mashable
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