Social media brand advocates
A guest post from Gina Lofaro – “wordmistress”
An Optus/Twitter case study
Most reading this would be aware of the awesome power of social media. For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really want to tell today is about how Twitter connected me with a massive national company in a very ironic way, since I couldn’t get through to them – a telecommunications company – by phone!…
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