• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / Why hosting webinars is good for your online presence

Why hosting webinars is good for your online presence

Posted by Kayla Wilson

Share
Share4
Pin1
Tweet
5 Shares

Updated on March 11th, 2013

Bonus: Download the 33 free templates from Web Marketing That Works by Adam Franklin & Toby Jenkins

This is a guest blog post.

Webinars are the perfect platform for improving your online presence. A webinar is essentially Internet based seminars, allowing business owners to host conferences for customers, clients and partners to attend remotely. The form the webinar takes is up to the host, but they can be extremely useful forums for online meetings, tutorials, knowledge and idea sharing events; presentations, product and service demonstrations, or simply as a forum for conversations between hosts and attendees.

Crucially, webinars can form an important extension of a website or blog, adding a personal touch and an extra dimension to online businesses. There are plenty of great reasons for hosting regular webinars, from promoting products and sharing content to receiving feedback and maintaining customer-client partnerships. The main benefit is the way these online conferences boost your online presence.

Online providers offer plenty of free and premium rate webinar platforms available to download from the Internet, so you can quickly and easy set up, invite your audience and begin hosting online conferences.

Advantages of Hosting Webinars

Establishing a conversation with your customers, clients and business partners. Whatever the nature of your website or blog, webinars are a great platform for communicating your latest news and activities and receiving feedback from the people who count.

Webinars provide a means of educating your target audience, sharing and demonstrating your knowledge and expertise.

Supplying quality content to your audience.

Networking, linking up with a wider audience and building relationships with your clients, customers and partners.

 

Adding Personality to Your Brand

Webinars are the perfect way to add personality to your blog or website – giving a recognizable face and voice that customers can link to your product or service. When people feel that they know the person behind the product they are more likely to continue to do business with them, and to share your blog or website with their network and continue to grow your online presence.

Providing Quality Content and Expertise

Webinars are a platform for sharing great content with your customers and demonstrating your expertise. Whatever field you are working in, your website and blog is a showcase for what you do – a webinar is a powerful extension of the platform, allowing you to give tutorials and display your skills and knowledge. This promotes confidence in your audience, helping them to develop trust in what you say.

In addition to proving your expertise, webinars provide opportunities to share quality content with customers and reward them attending. Giving a little extra makes it more likely that your audience will return again and again.

Developing Relationships and Building Trust

Some of the main advantages of hosting regular webinars is linking up with you customer base, developing a sense of mutual trust and maintaining long lasting and mutually rewarding business relationships. Instead of viewing webinars simply as channel for broadcasting adverts for your product or service, these conference should be part of nourishing partnerships with clients and customers. An ongoing conversation between the host and attendees is the perfect way to receive and act upon feedback, evolving products and services in response to the audience’s response and requirements.

Hosting your first webinar may seem like a daunting task – you need to set out the topic, structure the event as you would with a traditional ‘real’ seminar, and then establish the technical aspects such as choosing a host and working out the details of attendee interaction. Your existing client address book and social networking presence can form the basis of inviting an audience to attend your webinars.

Once you start it should become easier, and as you continue to host webinars it should become clear how these events best suit your business, how they build on your customer-client relationships, and how they can truly benefit and grow your online presence.

If you want to know more about effectively putting together a webinar reach out to me at www.twitter.com/thecreditletter.

This was a guest blog by Kayla Wilson. Editor of The Credit Letter Blog

 

  • About the Author
  • Latest Posts

About Selina Power

  • Instagram 5 Minute Marketing Plan Infographic - Nov 21, 2013
  • LinkedIn Marketing Strategy Infographic - Nov 13, 2013

Share
Share4
Pin1
Tweet
5 Shares
4 Comments
Guest Post
social media, web strategy, Business, communicating, Webinars, Kayla Wilson
 0 Shares
Tweet

Posted on Sep 14, 2012

← Social Media Experts (and Gurus) Don’t Exist. Yet. How to create the new Twitter profile in 4 steps →
  • Latest
  • Popular
  • Comments
  • Tags
  • 5 Commandments of Blog Branding Aug 3, 2022
  • Tips to Craft a Social Media Resume Jul 26, 2022
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password photography RichardatDELL simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (17)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.