web strategy - Bluewire Media

Posted on Apr 16, 2013 by Lesley Hays

How to improve a call to action

From the weekly Success Insights series: Lessons from our Client Success Programs

Sometimes you just know that an element of your web strategy should be working better than it is. But if you think the conversion on something should be higher, don’t be afraid to try and try again with new ideas!

In our case, one of our clients has a main call to action form that’s converting a lot lower than it should and it’s taking a lot of experimentation to improve it. There aren’t a lot of parts to the call to action, so it’s hard to know what to experiment with, but we base our decisions on a few key questions.…

Posted on Jan 31, 2013 by John Russell

Why Batman would be fantastic as a Web Strategist

This is another guest article by John Russell, a Cloud Consultant for SalesE2E, Director of CloudBaseMedia and author of Living with an Illness – 10 stages to dealing with your illness – an e-book that he’s made available for free.

Welcome John Russell.

You’re probably wondering how on earth Batman fits into Web Strategy…

Recently I was having a discussion with a mate of mine @adamregnart about how he can build his online profile as a writer using content marketing. I said to Adam, “Think of yourself as Batman”. …

Posted on Sep 14, 2012 by Kayla Wilson

Why hosting webinars is good for your online presence

This is a guest blog post.

Webinars are the perfect platform for improving your online presence. A webinar is essentially Internet based seminars, allowing business owners to host conferences for customers, clients and partners to attend remotely. The form the webinar takes is up to the host, but they can be extremely useful forums for online meetings, tutorials, knowledge and idea sharing events; presentations, product and service demonstrations, or simply as a forum for conversations between hosts and attendees.

Crucially, webinars can form an important extension of a website or blog, adding a personal touch and an extra dimension to online businesses.…

Posted on Sep 7, 2012 by Christopher Wallace

Facebook Falling? Preparing Your Business for the New Social Media Frontier

Facebook Falling? Preparing Your Business for the New Social Media Frontier

People love to root for the underdog. Remember when MySpace still ruled the land, and Facebook was the small competitor gaining ground with college kids? You couldn’t get a Facebook account without a university or school email address, so people went out of their way to obtain these and keep them after graduation.

Limiting a good product’s availability is a classic method of creating hype. By the time you launch to the general public, the idea is to have generated buzz that will propel your business to mass public acceptance.…

Posted on Apr 11, 2011 by Sarah McVeigh

Video blogging – tips to get started

Over the years we’ve recorded and shared dozens of video interviews with experts across a whole range of fields. Not only have we learned a whole lot ourselves through the knowledge of others, we’ve also been able to share a whole variety of perspectives with our own audience.

On the strategy side of things we have also generated hundreds of re-tweets, back-links and contacts through sharing these videos.

And while it’s as simple as recording, editing and posting a video, there are some nifty ways that you can leverage your video blogging (or vlogging) to make it more beneficial for your overall web strategy.…

Posted on Oct 11, 2010 by Sarah McVeigh

Calling all QUT students – Bluewire Media Prize for Web Design

Another year of uni is nearly through – it’s time for grades, grad shows and going on holiday.

In aid of the holiday budget, why not show off your web skills for the chance to win $500 through QUT’s Bluewire Media Prize for Web Design?

To be eligible, you must be a student at QUT. You can be from any discipline, in any year of study.

How to enter

You can submit a website built just for the prize, or one you’ve already made. You can go it alone, or team up with your mates.…

Posted on Jun 30, 2010 by Toby Jenkins

3 critical insights you need to survive in the era of Sales 3.0

I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull.

Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s problem and solving it with them (era 2.0), to what is now the sales era 3.0.

Sales era 3.0 recognises that most of your prospects can’t even define their problem or may not even know they have one!…

Posted on Mar 19, 2010 by Sarah McVeigh

Tweet! Tweet! – A Little Bird Told Me…

Adam spoke on Social Media Marketing for Events at the ACEB conference on Wednesday & after presenting the benefits a delegate asked –

“But what if people at your event tweet criticisms? Wouldn’t that be reason to stay away from Twitter at events?”

As Adam answered, the challenge here is to do your utmost to give people an experience they want to say good things about!

And if, for whatever reason, they do have a gripe at least you as the organiser/business owner will know & can respond.

That’s the great thing about Twitter – transparency.…

Posted on Mar 16, 2010 by Toby Jenkins

How LEAN Manufacturing principles might apply to web strategy

I went to a seminar recently (The Growth Summit in Sydney) and had the fortune of listening to and meeting Guy Parsons from the LEAN Enterprise Institute in the US. He’s a guru on LEAN enterprise thinking which is all about continuous improvement by removing waste from business processes. The Lean philosophy was founded on Jim Womack’s research into Toyota’s operating principles.

Here’s Guy to explain the concept for you and how it might apply to your business:

Guy Parsons talks with Bluewire Media about how to improve business results:

So the name of my company is Value Stream Solutions.…

Posts Tagged: web strategy