When David Meerman Scott wrote the first edition of The New Rules of Marketing & PR, Twitter didn’t exist and Facebook was only used by uni students.
Yes, we’ve seen social media sites like Facebook and Twitter explode and some like MySpace, implode. I agree certainly that internet years are like dog years!
I like how David explains the old rules. There used to be three ways to get attention.
1. Buy it (adverts)
2. Beg for it (press releases)
3. Bug people for it (salespeople)
Luckily, now there is a 4th: Earn attention by publishing remarkable content!…Continue Reading