Posted on Jun 2, 2014 by Adam Franklin
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“Lead with generosity” Adam Franklin [quote]
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
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Posted on Jun 1, 2014 by Adam Franklin
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Show notes
In this show Adam shares his bitter sweet blogging experience. We started out with barely any traction, even after 287 blog posts over 2 years. The mantra “create great content and they will come” is only half the story.
Your blog articles need eyeballs! And the best way to do this is via blog syndication and guest blogging.
Mentions
Darren Rowse
Jeff Bullas
Suggested Template
Blog Post Planning Template
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Posted on May 31, 2014 by Adam Franklin
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Tim Martin from Net 101 has a chat with Adam Franklin.
Show notes
Marketing philosophy
Your website needs to be the centre piece of your marketing, and with social media you need to be measuring the return.
What’s worked
Lots hasn’t work on the first go, but anything that has been pursued with persistence has worked.
What’s failed
Traditional offline marketing. It is a big mystery.
If you were starting out?
Invest in things that you own, like a website or blog.…
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Posted on May 29, 2014 by Eric Thomas
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What is Wrong with Customer Service and How can Marketing Fix it?
Customer service is constantly being compromised by companies who prioritize other departments. This should not be happening because companies need customers and clients to survive. The culture in so many companies today has put competition ahead of customer retention. Instead of driving to make existing customers happy, many companies continue to focus on winning over new customers. These companies need to understand that they are spending more on customer acquisition but then not doing anything to try to retain those customers which is essentially wasting the investment and alienating the customers they paid to acquire in the first place.…
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Posted on May 28, 2014 by Toby Jenkins
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In episode 21 we looked at techniques that have helped us improve our website development project times from 6 months to 4 weeks. Particularly the importance of communication. It’s based on my guest post for Odesk.
>> If you listened to the podcast, we’d really appreciate you leaving a review over on iTunes. It really helps with the visibility of it and helps us get more great guests along to the show!
Show notes
We dig into the 4 key elements that help your website project run smoothly:
- Get decision makers involved in the planning early
- Get sign off on the project scope
- Put deadlines in place for you and your client
- Have twice daily 10 minute meetings.
…
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Posted on May 24, 2014 by Adam Franklin
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“A picture is worth a thousand words” ~ Proverb
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
Continue Reading
Posted on May 23, 2014 by Toby Jenkins
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Posted on May 21, 2014 by Adam Franklin
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In episode 17 we looked at the basics of how to grow your email list. Things like housing your flagship content on a landing page, with a simple form where people can enter their name and email address in exchange to for it. Plus things like removing the main navigation to remove distractions. In this episode we step it up a notch and look at the more advanced tactics to amplify the growth in your email list.…
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Posted on May 20, 2014 by Adam Franklin
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“When you have the foundation in place, social media can amplify your efforts and see your results explode.” ~ Toby Jenkins
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
Continue Reading
Posted on May 19, 2014 by Toby Jenkins
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“The impediment to action advances action.
What stands in the way becomes the way.”
— Marcus Aurelius
This is the primary maxim of Ryan Holiday’s new book: The Obstacle Is The Way: The Timeless Art of Turning Trial into Triumph.
The book is about applying the principles of Stoicism and Ryan uses stories – from the ancient Stoics, like the Marcus Aurelius quote above, through to Barack Obama’s election campaign in 2008 – to illustrate how we can choose to face challenges, endure them and ultimately turn them to our advantage.…
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Posted on May 18, 2014 by Toby Jenkins
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