As you’re well aware, link building has changed a lot over the past decade.
Not long ago, everyone was using underhanded, manipulative tactics in order to game search engines and inflate their rankings.
Fortunately, much of this has been phased out and nowadays, webmasters that seek to help and educate their audiences are the ones that are rewarded.
Google’s algorithm is constantly changing and it’s hard to keep up with what’s good and bad in terms of link building.
As a general rule of thumb, you should do anything that benefits the end user and avoid anything that is inherently manipulative.…Continue Reading