Adam Franklin is a marketing coach, keynote speaker, bestselling author of Web Marketing That Worksand CEO of Bluewire Media. His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine.
His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.
Adam co-created the free Web Strategy Planning Template which has been seen by hundreds of thousands of people worldwide, and his weekly ‘Bluewire News’ email goes out to over 33,303 readers.
“On the web, you are what you publish” David Meerman Scott
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
In this show Adam shares his bitter sweet blogging experience. We started out with barely any traction, even after 287 blog posts over 2 years. The mantra “create great content and they will come” is only half the story.
Your blog articles need eyeballs! And the best way to do this is via blog syndication and guest blogging.
What is Wrong with Customer Service and How can Marketing Fix it?
Customer service is constantly being compromised by companies who prioritize other departments. This should not be happening because companies need customers and clients to survive. The culture in so many companies today has put competition ahead of customer retention. Instead of driving to make existing customers happy, many companies continue to focus on winning over new customers. These companies need to understand that they are spending more on customer acquisition but then not doing anything to try to retain those customers which is essentially wasting the investment and alienating the customers they paid to acquire in the first place.…
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
In episode 17 we looked at the basics of how to grow your email list. Things like housing your flagship content on a landing page, with a simple form where people can enter their name and email address in exchange to for it. Plus things like removing the main navigation to remove distractions. In this episode we step it up a notch and look at the more advanced tactics to amplify the growth in your email list.…
“When you have the foundation in place, social media can amplify your efforts and see your results explode.” ~ Toby Jenkins
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
“Be transparent and give away as much as you possibly can.” Tristan White (tweet this)
Tristan White is CEO of The Physio Co, a proud father and husband and Ironman triathlete.
Show notes
The bottle neck for growth is finding the right people to work in the unsexy world of aged care. So the marketing is focused on attracting and retaining physiotherapists to work in aged care.
Web Marketing Philosophy
“Be transparent and give away as much as you possible can”
Marketing experiments:
The good (what’s worked well):
The The Culture Book which is a year in the life of The Physio Co family.…
In the last 18 months our email list has grown 3x from ~3,000 to now 10,328 at the time of this podcast. During the previous 8 years our email list grew at a snail’s pace. Here’s what we did to amplify that growth.
Show notes – Grow your email list
1. Opt-in form instead of ‘no rego required’
For the first 12 months after we released our flagship Web Strategy Planning Template, we had it available for download with no registration required.…