Market Your Brand

Sustainability has become a hot topic in the last few years, as retailers are now able to maintain quality while staying environmentally and financially conscious. Sustainability is not just a niche perk anymore. Today it is a necessity and a useful tool for marketers in all industries.

With more and more companies focusing on sustainability, marketers should know where to look for the opportunity to showcase company practices and changes. This may be in your supply chain, where your materials or products are sourced from, and who you are partnered with for delivery.…

Why Security Matters

Technology is advancing at a rampant pace, and businesses are taking advantage as they create corporate websites to sell their products or advertise their services. However, while the impact of technology has been overwhelmingly positive, there are concerns, especially when it comes to cybercrime. If a business is either partially or completely online, it can be hacked, so every company needs to be on guard.

This is especially important for small business owners. Many of them may not be overly concerned about security at first, but in reality, they are often more at risk than the big corporations.…

Integrating UX and SEO

User experience (UX) revolves around the concept of crafting a perfect experience for a website visitor. It’s something that will draw them in, captivate them, and then gently coax them towards a solution, no matter their reason for being on your site.

Search engine optimization (SEO) has dominated the online marketing realm for over a decade. As Google’s ever-evolving algorithms have continued to improve, the SEO community has developed more and more elaborate solutions to help websites rank on that coveted first search engine results page or SERP.…

Image Source: Unsplash

If your growth on social media is stagnant, the answer for how to push past the plateau likely lies in your analytics. Examining your social media metrics is essential for determining a data-based strategy for your brand. In looking at the analytics, you can see what you might be doing poorly and formulate a plan for social media success.

Perhaps you already know that social media metrics are important. However, with so many at your disposal, it’s difficult to know which ones to track. If you’ve ever felt lost in a sea of data, then keep reading for the best social media metrics to track according to your brand’s goals.…